Persuasive Political Script

If you’re running for a local office, you probably won’t be giving speeches every day, but you will inevitably have a few moments where all eyes are on you. These may be your campaign kickoff, that first big "meet the candidate" night, or the party on election night.

So, what do you say? How do you connect with the audience, lay out your vision, and engage them without sounding robotic?

Well, it’s easier than you think. You don't need to reinvent the wheel. There’s a classic, five-step framework speechwriters have used for decades to build strong, powerful, and authentic speeches.

An essential component of a good political communication strategy is the integration of effective speechwriting. Even if your campaign doesn’t plan to deliver a ton of speeches, it’s crucial to have a structured process in place for crafting and refining them.

If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election Night. If the thought of writing a speech seems intimidating, don’t panic–you can follow a simple and straightforward method to create impactful speeches.