The Key to an Advocacy Message: Simplify, Simplify, Simplify
Maintaining message discipline is critical to advocacy message campaigns. If your organization doesn’t have a advocacy message document, or even a mission statement, it’s time you create one. The statement should be specific to your work, but broad enough that all of your campaigns are able to fit comfortably under it, That way, you can continue to maintain overall organizational message discipline over the life of a specific advocacy campaign. It should also be brief—no more than a couple lines on a page, two sentences max.