• Do Nonprofits Need Online Advocacy Campaign Consultants?

    Dec 29, 2016

    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

    read more

  • Digital Advocacy Webinar Series

    Apr 17, 2015 by The Campaign Workshop

    Digital Advocacy Webinar

    The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

    We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

    This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

    read more

  • Media-Buying for Online Advocacy: Networks vs. Publications

    Feb 03, 2014 by Sophie Thurber

    Media Media Buying for Online Advocacy

    The Joys of Online Advocacy!

    Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

    read more