Do Nonprofits Need Online Advocacy Campaign Consultants?
Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?
Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget. If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).
Nonprofits who are larger can often afford to have people in house manage their online presence. This can include everything from social media accounts to online advertising. Smaller nonprofits, on the other hand, often do not have the budget or human capacity for that. In this case, hiring a online advocacy campaign consultant to manage your online advocacy brand can garner great results.
Online advocacy consultants have many advantages that they can pass along to their clients. For example, they have the benefit of working with multiple clients and seeing what works and what doesn’t work. They can use these findings to craft the best online advocacy campaign for your nonprofit. They also generally are able to get better deals with publications and ad networks because of ongoing relationships they have with them. This will help your bottom line.
If you are new to online advocacy advertising but want to try it out, hiring a online advocacy consultant is a great idea. Instead of investing the money and time into hiring a full-time staff person to manage the process in-house or crush your staff that may already be stretched thin, you can test out different campaigns with a consultant for a few months to see what gets you the best results.
Prices for online advocacy consultants vary greatly. Some charge retainers, some based on hours, some charge based on the ad buy and commission, many do all of the above. So before you hire a online advocacy consultant understand how much of the fees are apart of your total budget and ask to get a real understanding of what you are paying for and how much time you are actually getting from the online advocacy consultant.
In the end, you have to decide what makes the most sense for your nonprofit in terms of your budget and goals. Hiring a online advocacy consultant can often help you get the results you want in a cost effective way.