finance numbers with a guide to a campaign budget overlaid

The Complete Guide to a Political Campaign Budget

by Ben Holse (He/Him)

Many campaigns get into trouble when they don’t have a written budget or set lofty goals that are impossible to achieve. Doing the work to draft a realistic budget and thinking strategically about when, why, and how your campaign will spend money is key. Below are some guiding principles for building a winning political campaign budget.

Neon green sticky notes with words, "yes" and "no" on them to symbolize the importance of prioritizing when running a political campaign

Political Campaign Budget: Voter Contact Tactics for The Win

by Elena Veatch

While there’s no one-size-fits-all approach to crafting a winning campaign strategy, there are a couple rules of thumb when it comes to building a budget with communications tactics that will set you up for election night elation (and of course, some broad fundamentals to keep in mind for running to win). Let’s dig into the thought process that will drive you toward the tactics that are right for you.

campaign trail efficiency