• Ballot Measures and Direct Mail: Know Your Medium

    Apr 01, 2019 by Sophie Thurber (she/her)

    Simple square maze made out of wooden blocks on a pink backdrop

    Ballot Measures Are Complicated, Direct Mail Is Not

    Ah the land of ballot measures. It can be a complex, rocky terrain full of accusations of unforeseen consequences and government-run slush funds. Because of that, the messaging around ballot measures can get complicated, often requiring both a positive thrust and a set of careful inoculations (though you may also get lucky and just get to shout “Vote NO” at the top of your lungs and call it a day).

     

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  • Why Ballot Language Matters

    Jan 02, 2017 by Joe Fuld (he/him)

    Why Ballot Language Matters

    Lean Why Ballot Language Matters -

    Ballot language for ballot initiatives matters more than anything else but don't take our word for it. It has long been said that ballot measure language can be the difference between winning and losing. Here are some basics on ballot measure wording and how it can make or break your measure:

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