• Political Advertising Agency vs. Traditional Advertising Agency

    May 05, 2016 by Joe Fuld (he/him)

    political ads vs traditional advertising

    What Is the Difference between a Political Advertising Agency and a Traditional Advertising Agency?

    As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising.  We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences. 

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld (he/him)

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • Bill Redding and TCW's Excellent Adventure!

    Jul 09, 2013 by The Campaign Workshop

    Bill Redding and The Campaign Workshop's Excellent Adventure

    Welcome Bill!

    We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures:

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  • Independence from Student Loans

    Jul 04, 2013 by Joe Fuld (he/him)

    Student Loans

    Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done.

    I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm these days. To make matters worse, there is little as an employer that I can do to help them.

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