paper going fast on a big printer

Political Direct Mail: Let’s Nerd Out on Paper Stock

by Sophie Thurber (She/Her)

Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop.

Printing press

How to Choose the Right Political Direct Mail Printing Paper

by Ben Holse (He/Him)

When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence printability, color, texture, and price. Which option you choose depends on your budget, design, and overall goals. 

Stacks of mail on a conveyer belt

Political Printing: The Dos and Don'ts

by Martín Diego Garcia (He/Him)

Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.