Obvious Campaign Tools That You Should Be Using

Campaign tool

When It Comes to Campaign Tools, Start with the Obvious

Political campaigns are pretty conservative when it comes to adopting new technology. This has left some campaigns behind, but for others this search for a silver shiny ball has made new technology a distraction for them. Whether you are building an advocacy or political campaign, a good place to start is to find useful campaign tools. 

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Using Google Tools For Advocacy and Political Research

google tools

Using Google Tools For Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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Canvassing Campaigns Still Matter

canvassing

Don't knock door-to-door canvassing

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

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Using Google Tools For Advocacy and Political Research

political research

Using Google Tools for Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, advocacy and political research.  As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in advocacy and political research- but Google’s digital toolset is impressive and it does allow you some interesting options.

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Content Marketing For Politics

content marketing for politics

Content Marketing in the World of Politics

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

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Four Tips for Nonprofit Facebook Ads

facebook advertising

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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More Web Tools I Love: 2015 Edition

Web tools

Joe’s 5 Favorite Web Tools for 2015

As someone who never has enough hours in the day, I am constantly on the lookout for web tools that can help me be more efficient. Here are some of my favorite web tools for 2015.

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What Is Paid Canvassing and Do I Want Some?

paid canvassing

Spoiler: You PROBABLY Want Paid Canvassing

This may come as a shock to many people, but not every political campaign has people lining up to volunteer like President Barack Obama’s did. In fact, that was the rare exception, and for many campaigns, getting more than a handful of volunteers is a miracle. We know that high-quality, face-to-face voter contact is the best tool in our arsenal for both persuasion and turn out, but not every campaign has the footprint to cover a robust field operation using volunteers or campaign staff alone. In fact, many won’t. That’s where paid canvassing comes in.

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Social Media Tools for Your Political Campaign

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Social Media Tools Like Twitter Can Enhance Your Political Campaign

We love social media tools. For political campaigns, Twitter is a useful and cost-effective resource to quickly communicate your message to supporters. There are also many reporters and members of the media on Twitter, so using it can even help to generate earned media. While I am far from a Twitter expert, I use it enough to have  a strong grasp of the basics. That’s why, regardless of if you’ve never used Twitter or if you have only used it in your personal life, it’s important for political campaigns to utilize Twitter. Here are a few of my tips to get you started on the road to Twitter domination, enhanced with our favorite social media tools.

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