Sep 19, 2013 by
The Campaign Workshop
Know Thyself and Self-Research
We teach a lot about research on campaigns, and most candidates see the benefits and try to make room in the budget for polling. But although many candidates will do research on their opponents, what many first time (and second and third time) candidates don’t do is get a self-research book done on themselves. Why one may ask, would I need research done on me? I know my background. Here are 3 reasons why self-research is much more important than it may seem.
We don’t always remember everything: That tax lien from 15 years ago you blocked from your memory after countless hours spent on hold with the IRS? Yeah, your campaign team is going to want to know about that. We all have spotty memories, especially when it comes to our own lives. Best to leave the past up to the professionals.