Self-Research

Using Opposition Research: The Good and the Bad

May 29, 2014 by The Campaign Workshop

Should Your Political Campaign Go on the Attack? How to Use Opposition Research in Your Campaign

Is your campaign doing opposition research?  We’ve already talked about the importance of self-research for your political campaign here, and about the basics of opposition research for a political campaign. But, what do you do when your opposition research backfires?

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The Importance of Self-Research for Political Candidates

Sep 19, 2013 by The Campaign Workshop

Know Thyself and Self-Research

We teach a lot about research on campaigns, and most candidates see the benefits and try to make room in the budget for polling. But although many candidates will do research on their opponents, what many first time (and second and third time) candidates don’t do is get a self-research book done on themselves. Why one may ask, would I need research done on me? I know my background. Here are 3 reasons why self-research is much more important than it may seem.

We don’t always remember everything: That tax lien from 15 years ago you blocked from your memory after countless hours spent on hold with the IRS? Yeah, your campaign team is going to want to know about that. We all have spotty memories, especially when it comes to our own lives.  Best to leave the past up to the professionals.

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