SEO

Nonprofit AIO and SEO are tools to get folks to connect with content. When it comes to strategic communications, we all want the right audience to find our content, but this can be challenging for folks who work at nonprofits. Writing in an accessible way that gets views and engagement does not always come naturally. Instead, we often stay in our comfort zones and talk in a way that is niche-based. This has prevented many nonprofit websites, as well as nonprofit communication, from reaching broader audiences and getting the engagement from advocates and donors that they really need. 

Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work.

This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you.

So, you’ve built a political campaign website—congrats! Now you want to make sure folks in your community can actually find it. The next steps to build on the momentum for your new political campaign website is to focus on SEO (search engine optimization) and work on a backlinking strategy.

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with.

Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time - and see themselves as thought leaders. The big issues organizations have with publishing material is harnessing the content they already produce.

Search Engine Optimization (SEO) can be tricky and at times confusing. SEO is an online content specific strategy to help increase the number of views and visitors to your website. By adhering to certain tactics and rules, your website can obtain a high ranking placement on a search engine such as Google, Bing, or Yahoo. A higher placement equals more visitors and views. We love SEO so we broke down the basic best practices to follow with a one of a kind SEO Checklist!