Social Media Advocacy

As nonprofits leave Twitter or X, we discuss the implications of this decision and where nonprofits can go instead. Before you go, plan the next steps and consider the impact on your organization. This post serves as an update to one of last year's most engaging discussions.

Erick Sanchez has successfully orchestrated multiple online campaigns from convincing Chef José Andrés to pull out of the Trump International Hotel, to organizing a rally for Comet Ping Pong, a pizza place under attack from the far-right. His social media activism and previous involvement in politics has led him into his current position as the spokesperson for former presidential candidate Andrew Yang and his wife, Evelyn Yang.

Just like first impressions, your Twitter campaign strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

LinkedIn is one of the most popular social media platforms and digital tools currently in existence. It’s available in 20 languages, has 238 million users, and each week users give 50 million endorsements for products, services, businesses and even campaigns.