Union Printing Bug

Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule. If you have the budget and time for producing a die-cut piece, then the issues become production related.

Political direct mail printing: #4:  In previous installments of this series we covered finding a printer, managing schedules, specifying paper and digital vs. offset printing. This week is the final installment of the series and we’re going to talk about photos, file preparation and proofing.

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.