Mailbox with digital pixels coming out of it

Democratic Direct Mail Voter File Guide

by Elena Veatch

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

Top Campaign Voter File Tips
Voter File 2.0