If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started. Do you have enough resources, money and otherwise, to make this happen? Are there people out there who also care about the cause, and is there anyone who might be inclined to work against you? How will you reach all the right people within a given timeline? These things can be difficult to tackle alone, and that’s why coalition building can be extremely helpful.
Don't Make the Wrong Move with Your Independent Expenditure Campaign
Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. If you don't know a lot about Independent campaigns check out our IE FAQ here. I start IE campaigns trying to accomplish two goals:
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