Stump Speech

An essential component of a good political communication strategy is the integration of effective speechwriting. Even if your campaign doesn’t plan to deliver a ton of speeches, it’s crucial to have a structured process in place for crafting and refining them.

If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election Night. If the thought of writing a speech seems intimidating, don’t panic–you can follow a simple and straightforward method to create impactful speeches.

Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm.