• Democratic Direct Mail Voter File Guide

    Mar 16, 2020 by Elena Veatch

    Mailbox with digital pixels coming out of it

    Democratic Direct Mail Tip - Be Data Savvy 

    Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

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  • Voter File Tips for Your Campaign

    Sep 20, 2018 by Ben Holse

    Top Campaign Voter File Tips

    Campaign Voter File: Tips to Use Your Campaign Data 

    On any campaign, having access to good voter file is important. For good reason, the trend on most modern political campaigns has been to be data driven. But there are many pitfalls to avoid when using political data and a lot of ways that political data can go wrong. So it’s important that there’s always a human on the other end of that data asking questions and using reason instead of just taking the data at its face value. Below are a few top tips on how to successfully use political campaign data.

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