Campaign Communication

As you plan for the 2026 midterm elections with everything going on in the country, it may seem like things are out of your control. However, elections have consequences, and so does the work you do leading up to them. We are political realists, and a lot can happen between now and Election Day 2026. In this post, we will detail the historical trends of midterms, talk about contributing factors, and go through what Democrats and progressives can do now to make a difference in election outcomes this year.

One of my favorite books is The Score Takes Care of Itself. If you have not read this book, give it a read; it’s a great resource on strategy an applicable to politics and organizing many ways. Whether you work for an advocacy organization, a political group, or a candidate campaign, you work on a team with many moving parts. It is impossible to manage all those parts alone. By defining clear goals with measurable outcomes, you can set the path for victory and measure all aspects of the campaign on whether they are on the right track to success.