Advocacy Engagement Funnel & Grasstops vs Grassroots

Advocacy Engagement Funnel & Grasstops vs Grassroots Advocacy

This week, Joe digs into what the advocacy engagement funnel is and how you can use it to turn supporters into engaged activists. For more information about how to successfully utilize this tool to mobilize advocates read our blog here. He also digs into the difference between grasstops and grassroots advocacy and discusses whether or not you need both. For more about the difference, read our blog here. 

This video is part of our Workshop Wednesday series where we work through different topics with someone from our team. We expand on blog content that we've already posted or plan to post and dive into topics that we think our readers are interested in hearing more about. 

If you’re interested in joining the TCW team, keep an eye on our jobs page where we post new opportunities.