Political Communication

Don’t Let Family Politics Trump Your Holidays | Rev. Tim Schenck

Dec 17, 2018 by The Campaign Workshop

Navigating Family politics: How do you talk with your politically divided family? 

Going home for the holidays can be tough especially when you're anticipating the next conversation with Auntie Jean about President Donald Trump. As folks head home for the holidays, we want to make sure you're prepared to sit at the dinner table and navigate family politics with those who don't politically agree with you.

We could all use some help here, so don't fret. With the help of Rev. Tim Schenck, we can all improve our family dinner conversation this holiday. 

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7 Questions with Poker Legend Annie Duke on Decision-Making

Mar 22, 2018 by Elena Veatch

Annie Duke shares her insight on making smarter decisions in life and in politics

Annie Duke is a decision-making expert and a former professional poker player. She won her first World Series of Poker, as well as the World Series of Poker Tournament of Champions, in 2004. In 2010, she went on to win the NBC National Heads-Up Poker Championship. Annie Duke founded a nonprofit called How I Decide in 2014 that helps young people develop stronger decision-making skills. Prior to her professional poker playing career, Annie Duke was awarded a National Science Foundation Fellowship and studied cognitive psychology at the University of Pennsylvania. She recently authored Thinking in Bets: Making Smarter Decisions. We talked with Annie Duke about how we make decisions, and how we can make better ones in life and in politics.

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5 Best Practices for Placing a Print Ad

May 25, 2017 by Elena Veatch

Whether you’re a non-profit, an advocacy group, or candidate, placing a print ad buy can be a frustrating process with plenty of hitches along the way. Below are some best practices to make sure your print ad buy goes as smoothly and painlessly as possible.

1. Ask for the right rate

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How to Find a Political Campaign Job

Mar 27, 2017 by Joe Fuld (he/him)

Please! Get out on the Road and Find a Political Campaign Job!

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Political Email Surrogates

Feb 22, 2016

Does Your Sender Matter in Your Political Emails?

Much has been said about political email, especially as it grows in popularity. Email is certainly not going anywhere and political email has proven to be an effective tool in both recruiting supporters and raising money for your campaign. It’s important to pay attention to all aspects of your email, but how much attention should be paid to the sender?

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Digital Political Advertising for 2016 and Beyond

Jan 19, 2016 by Joe Fuld (he/him)

Digital Political Advertising Plans Are a Must for 2016

As we move into the heart of the 2016 election cycle, more folks are spending time and resources on digital political advertising. We have been involved in digital political ads since 2003, and the focus on digital political advertising has been slow but growing.

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MailChimp vs. Constant Contact

Nov 02, 2015 by Ben Holse (he/him)

MailChimp vs. Constant Contact: Which Works Best for Campaigns?

For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.

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Pros and Cons of Candidate Communication Mediums

Jun 18, 2015 by The Campaign Workshop

What candidate communication is right for you?

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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Campaign Toolbox Tips

Dec 11, 2014 by Joe Fuld (he/him)

Open up Your Campaign Toolbox, What Will You Find?

We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

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Political Communication Doesn't Have to Say Everything

Feb 24, 2014 by Sophie Thurber (she/her)

Political Communication: Brevity! Learn it!

As someone who loves words, let me just say that I know how difficult it is to edit down a painstakingly written tome that’s full of all the knowledge and wisdom you want to share with the world. In political communication every word seems so vital to your message and to other people’s understanding of your issue or campaign. When it comes to communication it is especially important to make your point from the beginning.  

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Online Communications Strategy Is Different in an Off-Year

Dec 30, 2013

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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The Language of Typography

Aug 07, 2013 by The Campaign Workshop

Political Typography: What Does Your Logo Really Say?

The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political messaging.

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