Hal Machow:  reinvent political ads

Hal Malchow on ReInventing Political Advertising - 7 questions.

by Elizabeth Rowe (She/Her)

Hal Malchow is a seasoned political consultant and writer with a successful career in politics. As the chairman of MHSC partners, Hal spearheaded the use of control group experiments and advanced data analytics to improve political targeting and campaign strategy. He’s worked with the US Olympic Committee, Planned Parenthood, and five Democratic presidential nominees. Through his work modeling voter lists, he set many different fundraising records for the Democratic National Committee. He has been recognized for his revolutionary work with the Sisk Award in 2005 and his induction into the American Association of Political Consultants Hall of Fame in 2016. His work is also chronicled in Sasha Issenberg’s book The Victory Lab: The Secret Science of Winning Campaigns, and has written political strategy, political fiction, political thriller, and young adult fantasy novels. We asked Hal 7 questions about his career and experiences and his book Reinventing Political Advertising. 

Listen to the How to Win a Campaign  Podcast interview with Hal Machow here

advocacy campaign consultants

Do Nonprofits Need Online Advocacy Campaign Consultants?

by Ben Holse (He/Him)

Online advocacy and digital engagement can grow your movement and hiring an advocacy campaign consultant can help, but achieving real online advocacy results can be tough in both execution and budget.

people sitting and reading newspapers

Political Newsletters Political Consultants Read Before Breakfast

by Joe Fuld (He/Him)

Political news moves at a breakneck pace, and while following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office. Sometimes even our own.

political-consulting-firms

Hiring Political Consulting Firms -The Ultimate Guide

by Ben Holse (He/Him)

Picking a political consulting firms is not an easy decision. This is, after all, going to be your largest expenses, so it’s important that you get it right. Hiring the right consultants cannot guarantee you a win but hiring the wrong ones can guarantee you a loss. Below is a step-by-step guide on how to hire a political consulting firm.

political consultant
5 Books in the TCW Library

5 Books You'll Find in the TCW Library

by The Campaign Workshop

As political consultants, it's no secret that here at The Campaign Workshop we love words. We thrive on combining short, powerful phrases with impactful images to make eye-catching online ads. We dig into topics like GOTV, advocacy, and storytelling in our ebooks and guest blog posts. And in our office, we happen to have a tiny library (OK, so it’s really just a shelf in our conference room) where the staff can turn for inspiration, history or other political or consulting books once the crush of the presidential election is over.

Donna Victoria Pollster

Inside the Campaign Studio with Political Consultant Donna Victoria

by Joe Fuld (He/Him)

Originally from West Palm Beach, Florida, Donna Victoria holds an undergraduate and master’s degree in Political Science from the University of Florida. She serves on the Board of Advisors for UF’s graduate degree program in Political Campaigning and Lectures on Political Polling and Survey Research to a variety of audiences.

Craig Varoga - seven questions

7 Questions with "The Campaign Doctor" Craig Varoga

by Joe Fuld (He/Him)

7 questions with "The Campaign Doctor" Craig Varoga

Craig Varoga provides public affairs assistance and campaign services to a select group of public, private, and non-profit organizations.  His firm offers clients strategic guidance in analyzing public opinion and developing strategies to achieve long-term goals. He answered seven questions about his experience with campaigns. 
 

Nancy Leeds Campaign strategist

Inside the Campaign Studio with Campaign Strategist Nancy Leeds

by Joe Fuld (He/Him)

This week's campaign strategist is Nancy Leeds. Nancy is a writer and Political Campaign Operative who recently earned her MPA in Social Policy and Management at Columbia University. Sometimes people hire her to work on their non-profits and campaigns. When that happens, these opinions are still hers and do not reflect those of her candidates.

political consultant

Political Consultant Spotlight: Pollster Mike Bocian

by Joe Fuld (He/Him)

This week’s Political Consultant is Michael Bocian. He is a founding partner at GBA Strategies, serves as pollster and strategist for gubernatorial, senate, congressional, state legislative, mayoral, and ballot initiative campaigns. With 15 years of experience, he has worked for the DGA, DCCC, DSCC, issue advocacy groups and membership associations.