• TikTok: Engage Young Voters & Deliver The Youth Vote on Social Media

    Feb 01, 2021 by Molly Opinsky

    Young folks using social media on a cell phone

    TikTok changes your social media presence to engage young voters

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  • Political Campaign Twitter Best Practicies

    Mar 14, 2019 by Ben Holse (he/him)

    woman in a chair on her phone looking at her campaign Twitter account

    Political Campaign Twitter for Candidates

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  • Using Twitter For Your Campaign

    Jul 05, 2018 by Joe Fuld (he/him)

    How Use Twitter as a Tool During Your Campaign

    How to Use Twitter as a Tool During Your Campaign

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  • Video on Twitter

    Jan 04, 2018

    twitter video

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

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  • Twitter Campaign Strategy: You Are What You Tweet

    Dec 14, 2017 by The Campaign Workshop and Joe Fuld (he/him)

    twitter campaign strategy

    Twitter Strategy and First Impressions 

    Just like first impressions, your Twitter strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

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  • Targeting for Twitter

    Dec 07, 2017

    digital targeting

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

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  • Engaging with Social Media Influentials

    Nov 20, 2017 by Joe Fuld (he/him)

    social media tool

    Engaging with Social Media Influentials

    When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:

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  • What To Do About Internet Trolls

    Nov 13, 2017 by Joe Fuld (he/him)

    internet trolls

    Tips for Dealing With Internet Trolls

    We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:

    Are they really a troll? 

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  • Social Media Strategy for Legislators

    May 29, 2017 by Joe Fuld (he/him)

    Social media

    How Should Legislators Work With the Changing World of Social Media Strategy?

    Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

    1. Have a message:

    Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.

    2. Tell a story:

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  • Seven Questions on Social Listening

    Sep 12, 2016 by Joe Fuld (he/him)

    social listening

    Seven Questions with Jeanette Russell on Social Listening

    Jeanette Russell is the Marketing Director for Attentive.ly, a tool we feature in our list of top campaign tools. Attentive.ly will help you make sure you get the right message across to the right list segment through social listening. Attentive.ly connects with most major CRMS as well. 

    1. What is social listening?

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