Social Media

When you’re getting ready to run, one of the first things to think about is establishing a Facebook campaign strategy. No matter what level of office you are running for, Facebook is one of the most powerful communications tools modern-day political campaigns have.

As nonprofits leave Twitter or X, we discuss the implications of this decision and where nonprofits can go instead. Before you go, plan the next steps and consider the impact on your organization. This post serves as an update to one of last year's most engaging discussions.

If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since only 30% of young people report being contacted by a campaign or party. Engaging young voters, especially on TikTok and other social media platforms, could make young voting rates go even higher.

Your political campaign Twitter account is a free and easy way to engage with supporters online. As a candidate, you’re going to get a lot of advice on how you should run your campaign and engage with voters. Some of this advice will be solicited, some of it, not so much. But one of the top political campaign tips we give candidates is making sure they embrace social media, namely Twitter. 

Since President Obama’s use of social media revolutionized modern campaigning, sites like Twitter have become hotbeds of political activity, discussion, and advocacy. For political candidates, maintaining an engaging and active Twitter account has become one of the most effective ways to connect with voters and expand campaign awareness. While headlines are plagued with news of erratic and inaccurate Twitter updates, succumbing to Twitter mistakes can turn your account into a detraction instead of a tool. Here are a few of my tips to ensure that you’re ready for Twitter domination.

Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. 

Just like first impressions, your Twitter campaign strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. 

We've all had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls.

Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

Jeanette Russell is the Marketing Director for Attentive.ly, a tool we feature in our list of top campaign tools. Attentive.ly will help you make sure you get the right message across to the right list segment through social listening. Attentive.ly connects with most major CRMS as well.