social media

  • Video on Twitter

    Posted on January 04, 2018 by Shelley Rees

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

  • You Are What You Tweet

    Twitter Strategy and First Impressions 

    Just like first impressions, your Twitter strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

  • Targeting for Twitter

    Posted on December 07, 2017 by Lizzie Kendrick

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

  • Engaging with Social Media Influentials

    Posted on November 20, 2017 by Joe Fuld

    Engaging with Social Media Influentials

    When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:

  • What To Do About Internet Trolls

    Posted on November 13, 2017 by Joe Fuld

    Tips for Dealing With Internet Trolls

    We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:

    Are they really a troll? 

  • Social Media Strategy for Legislators

    Posted on May 29, 2017 by Joe Fuld

    How Should Legislators Work With the Changing World of Social Media Strategy?

    Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

    1. Have a message:

    Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.

  • Seven Questions on Social Listening

    Posted on September 12, 2016 by Joe Fuld

    Seven Questions with Jeanette Russell on Social Listening

    Jeanette Russell is the Marketing Director for Attentive.ly- a tool we feature in our list of top campaign tools. Attentively will help you make sure you get the right message across to the right list segment through social listening. Attentive.ly connects with most major CRMS as well. 

    1. What is social listening?

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