May 07, 2020
The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications.
So, what is an advocacy message? Well, an advocacy message is a core statement that you would use to define your advocacy mission to the public.
An advocacy campaign message is critical to ensuring folks understand what you are about and what you want to accomplish. Crafting an advocacy message is something that takes a lot of time, so you want to answer some strategic questions before you define your advocacy campaign message.
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