Ballot Initiative Strategy Center

Ballot language for ballot initiatives matters more than anything else and can make or break your initiative from the beginning. It has long been said that ballot measure language can be the difference between winning and losing. Here are some basics on ballot measure wording and how it can make or break your measure.

Qualifying a ballot measure is a significant undertaking. Sometimes the most difficult part of a ballot measure campaign is just making it to the ballot. From gathering signatures to overcoming legal hurdles, qualifying an initiative takes planning, time, and (very often) a sizable investment (both in terms of dollars and human capital).

In today’s political climate of partisanship and mistrust, constituents are turning to the ballot measure process to bypass traditional government controls to pass legislation. 

It was a great year to go to Vegas for BISC's Road Ahead conference. It’s always a good time to visit Vegas when its 12 degrees in DC. As we leave BISC, it is clear that progressive campaigns have some real challenges. While proactive ballot measures are an important tool to help change the dialogue on issues we care about, they are only one part of a broader set of tactics that progressive campaigns need to engage in.

Sometimes the most difficult part of a ballot measure campaign is qualifying a ballot measure for the the ballot. Advocacy and political organizations alike have long used the ballot measure (or referendum, question, initiative, etc., depending on where you’re from) as a tool to advance their mission. It’s a way to get the public involved with your issue, and to show widespread support if successful.