Ballot language for ballot initiatives matters more than anything else but don't take our word for it. It has long been said that ballot measure language can be the difference between winning and losing. Here are some basics on ballot measure wording and how it can make or break your measure:
Sometimes the most difficult part of a ballot measure campaign is qualifying a ballot measure for the the ballot. Advocacy and political organizations alike have long used the ballot measure (or referendum, question, initiative, etc., depending on where you’re from) as a tool to advance their mission. It’s a way to get the public involved with your issue, and to show widespread support if successful. We’ve seen plenty of them here, from raising the tobacco tax to marriage equality and while the content of the initiatives differ, they all have one thing in common: they have to qualify. Here are 7 tips on qualifying a ballot measure:
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.