Getting Real With Your Political Campaign Budget:
Anyone engaged in the progressive movement can attest, our challenges are many and they are concurrent. There is always a new battle to take on, and there are always the old, entrenched fights that rear their ugly heads with glee whenever they get the chance. For organizations, there are so many things that need to be done, and so many issues to be championed that it’s difficult not to try to tackle anything and everything. It’s counter-intuitive, but if there’s one thing necessary for success, it’s finding ways to limit what you tackle as an organization and focus a campaign budget on goal.
That’s because if there’s one other common thread that runs through the progressive movement, it’s that we are on a limited campaign budget. Put simply, that reality means that we cannot be all things to all people. Mission creep only really serves to diffuse your campaign budget, which can be deadly, not just for the additional issues you take on, but for your core projects and goals themselves.