Campaign Fundraising: Cash on Hand vs. Money Raised

Campaign fundraising: cash on hand vs. money raised

Why cash on hand matters for campaign fundraising.

Campaign fundraising is on everyones mind. A candidate calls a frequent donor and asks for help. The donor asks the candidate, “What is your cash on hand?” The candidate answers, “I have raised a total of $350,000 dollars.” “Great,” the donor responds, “but what is your cash on hand?” “$35,000” says the candidate. “Umm. Let me get back to you,” the donor replies and hangs up. Ouch.

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Campaign Trail Efficiency

campaign trail efficiency

Knowing how to make your campaign budget work is a key to victory. Learn about campaign trail efficiency.

When running for office, think of your bank account as something that should seldom be touched. Your main objective is to have as much cash as possible for voter contact and GOTV.  Regardless of what you’re running for, or how much money you’re able to raise, you should always exercise campaign trail efficiency. Showing restraint now will help you in the end.

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Creating a Winning Political Campaign Budget

Creating a Winning Political Campaign Budget

A Campaign Budget To Win

I love a good campaign budget. To me, a campaign budget can go in an endless series of directions that all lead to a win. Thinking strategically about when and why your campaign will spend money is key to a winning campaign budget. There are lots of variables that determine my theory. Here are some guiding principles I use when building a winning campaign budget:

Start with a Vote Goal:

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Prioritizing Your Goals: Getting Real with Your Budget

Working on a Limited Budget

Getting Real With Your Political Campaign Budget:

Anyone engaged in the progressive movement can attest, our challenges are many and they are concurrent. There is always a new battle to take on, and there are always the old, entrenched fights that rear their ugly heads with glee whenever they get the chance. For organizations, there are so many things that need to be done, and so many issues to be championed that it’s difficult not to try to tackle anything and everything. It’s counter-intuitive, but if there’s one thing necessary for success, it’s finding ways to limit what you tackle as an organization and focus a campaign budget on goal.

That’s because if there’s one other common thread that runs through the progressive movement, it’s that we are on a limited campaign budget. Put simply, that reality means that we cannot be all things to all people. Mission creep only really serves to diffuse your campaign budget, which can be deadly, not just for the additional issues you take on, but for your core projects and goals themselves.

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