Why cash on hand matters for campaign fundraising.
Campaign fundraising is on everyones mind. A candidate calls a frequent donor and asks for help. The donor asks the candidate, “What is your cash on hand?” The candidate answers, “I have raised a total of $350,000 dollars.” “Great,” the donor responds, “but what is your cash on hand?” “$35,000” says the candidate. “Umm. Let me get back to you,” the donor replies and hangs up. Ouch.
Knowing how to make your campaign budget work is a key to victory. Learn about campaign trail efficiency.
When running for office, think of your bank account as something that should seldom be touched. Your main objective is to have as much cash as possible for voter contact and GOTV. Regardless of what you’re running for, or how much money you’re able to raise, you should always exercise campaign trail efficiency. Showing restraint now will help you in the end.
Author: Kate Jahries