Campaign Message

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.

Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

We started inbound marketing 3 years ago and now we advise other organizations and companies on how to do it in a fun and impactful way. My best tips for keeping nonprofit content marketing fresh is to get your team and customers involved. Blogging and other forms of content can get old fast if it is just one-person blogging (trust me!)