Campaign Organization

Whether you like peer-to-peer texting or hate it, it is essential to understand it if you run an organization or a political campaign. This is due to a changing landscape with real implications for fundraising, organizing, and voter turnout activities in the short and long term.

Will Robinson of the New Media Firm penned his rules for campaign staffers over 25 years ago and they are truly words to live by. Over the years, these rules have saved money, time and jobs for many campaign staffers who have heard and lived by them. Whether you are working on a candidate’s campaign, ballot measures, or independent expenditures, these campaign rules will help.

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff.

Zvi Band is the co-founder and CEO of Contactually, a CRM that empowers professionals to build authentic and lasting relationships. Zvi is an engineer, an entrepreneur, a developer, and a strategist based in DC. He has been named a Washingtonian Tech Titan three times and has been featured in the New York Times and the Washington Post. Zvi Band's recently published book, Success Is in Your Sphere, dives into the importance of deepening the relationships within your network.

It’s difficult to recruit volunteers for any political or advocacy campaign in the first place—not everyone has the time, energy, or desire to clock in unpaid hours for a candidate or cause that they support. But it can be even harder to retain volunteers in your grassroots organization once you get them in the door.