Campaign Plan

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan.

At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. While much of this may seem like common sense (and it is), it's crucial to bear with me, as many of these essential aspects are often overlooked during campaign development.

When you’re deciding to run for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day or during early vote and vote for you. To achieve that goal, you need to know how many of those voters you need to be successful.