Campaign Storytelling

Advocacy storytelling is a powerful tool, but recruiting people who are willing to share their stories can be like searching for a needle in a haystack—especially in states that may not lean in your direction.

When used right, the power of advocacy storytelling with data can help move your issue forward in a compelling way; when used wrong, it can make your issue more complex than it is and put your issue at the back of the pack. Learn how to effectively incorporate data into your advocacy storytelling and bring clarity and impact to your message. 

Kate Childs Graham is currently a principal at West Wing Writers but has long worked in the field of political speechwriting. She is the former communications director for US Senator Amy Klobuchar. She also wrote speeches for principals and surrogates during the Clinton-Kaine campaign and the 2016 Democratic National Convention.

Testimonials can work wonders for your ballot measure campaign—especially if you’re dealing with an issue that’s abstract or polarizing.