Obvious Campaign Tools That You Should Be Using

Campaign tool

When It Comes to Campaign Tools, Start with the Obvious

Political campaigns are pretty conservative when it comes to adopting new technology. This has left some campaigns behind, but for others this search for a silver shiny ball has made new technology a distraction for them. Whether you are building an advocacy or political campaign, a good place to start is to find useful campaign tools. 

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100 Advocacy and Campaign Tools You Can Use

Advocacy and Political Campaign Tools You Can Use

The Best Advocacy and Political Campaign Tools All in One Place

We’ve all been there—trying to accomplish simple campaign tasks that take hours instead of minutes, or perhaps you’ve tried to schedule a meeting but can’t seem to find the right time that works for everyone. You think, “somebody must have created a tool to do this". Never fear, The Campaign Workshop has done all of the hard work for you with our 100 Best Advocacy and Political Campaign Tools list.

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Using Google Tools For Advocacy and Political Research

google tools

Using Google Tools For Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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Canvassing Campaigns Still Matter

canvassing

Don't knock door-to-door canvassing

Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

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The Problem with Most Digital Campaigns

digital campaigns

Where, When, and How Most Digital Campaigns Fall Short

When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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