How to Use Social Media for Get Out the Vote
Digital tools: When it comes social media, LinkedIn is a Value for Campaigns
When It Comes to Campaign Tools, Start with the Obvious
Political campaigns are pretty conservative when it comes to adopting new technology. This has left some campaigns behind, but for others this search for a silver shiny ball has made new technology a distraction for them. Whether you are building an advocacy or political campaign, a good place to start is to find useful campaign tools.
The Best Advocacy and Political Campaign Tools All in One Place
We’ve all been there—trying to accomplish simple campaign tasks that take hours instead of minutes, or perhaps you’ve tried to schedule a meeting but can’t seem to find the right time that works for everyone. You think, “somebody must have created a tool to do this". Never fear, The Campaign Workshop has done all of the hard work for you with our 100 Best Advocacy and Political Campaign Tools list.
Using Google Tools For Advocacy and Political Research
As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.
Don't knock door-to-door canvassing
Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.
5 Questions to Ask Before You Send Political Mailers
Before you create and send political mailers, ask these 5 questions to set the groundwork for a winning direct mail campaign.
Where, When, and How Most Digital Campaigns Fall Short
When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.
Do Political Mailers Work for You?
As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.