• List Matching For Digital Politics & Advocacy

    Oct 22, 2020 by The Campaign Workshop

    list matching

    List Matching: The What, Why, and How of Digital Targeting

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.  

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  • Democratic Direct Mail Voter File Guide

    Mar 16, 2020 by Elena Veatch

    Mailbox with digital pixels coming out of it

    Democratic Direct Mail Tip - Be Data Savvy 

    Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

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  • Voter File Tips for Your Campaign

    Sep 20, 2018 by Ben Holse

    Top Campaign Voter File Tips

    Campaign Voter File: Tips to Use Your Campaign Data 

    On any campaign, having access to good voter file is important. For good reason, the trend on most modern political campaigns has been to be data driven. But there are many pitfalls to avoid when using political data and a lot of ways that political data can go wrong. So it’s important that there’s always a human on the other end of that data asking questions and using reason instead of just taking the data at its face value. Below are a few top tips on how to successfully use political campaign data.

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  • Voter File 2.0: Democratizing Data With TargetSmart and the DNC Voter File Co-Op

    Nov 12, 2015 by Joe Fuld

    Voter File 2.0

    What is voter file 2.0? 

    A little over a month ago, the DNC, Voter File Co-Op and TargetSmart unveiled Voter File 2.0, as reported in Ad Age. I see this as a major step forward in the Democratic world of data and media integration and I believe that this will help to make things easier for campaigns, progressive groups and consultants alike.

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  • Advanced Micro Targeting: Campaign Data Targeting Is Key to Winning

    Oct 31, 2013 by The Campaign Workshop

    Advanced Targeting Is Key to WInning

    Advanced Micro Targeting Tips for Your Campaign

    Advanced micro targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting,  let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc. Political data targeting (sometimes referred to as micro targeting) is looking at your whole district or universe and then narrowing it down to the people you need to communicate with to win. Every campaign has limits - people, time, money or all of the above. Effectively targeting helps you use your limited resources as effectively as possible.

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