Posted on March 19, 2018 by Sophie Thurber
Political Campaign Photography Shoots Are Worth the Money
Good political campaign photography is a must.
Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.
Posted on February 12, 2018 by Ben Holse
What does a political consultant do all day?
Being a Political consultant can sometimes get a bad rap. If you listen to some, it can seem like political consultants are just in business to give bad advice and make money off the backs of campaigns. But in my experience, being a political consultant is hard work that requires long hours by a group of dedicated people. To demonstrate this point, the following is an overview of a fictitious workday, based loosely on the typical day of The Campaign Workshop's President Joe Fuld.
Posted on September 29, 2016 by Joe Fuld
The Insider's Guide to Hiring a Local or DC Based Campaign Consultant
Picking top Democratic political consulting firms or any political consulting firm is not an easy decision. Having been through this process on both’ sides of the table it is clear that many folks who make this decision don’t really take the time to decide what they are looking for ahead of time.
In the end, some folks are hiring based on solving a campaign problem, and will do focused outreach but often it seems folks are looking for a drinking buddy, not a strategic consultant. Hiring the right consultants cannot guarantee you a win but the wrong ones can guarantee you a loss. Although many folks think political consultants are only focused on mass media (television, mail and digital), political consulting has a lot of specialties. Campaign consultants are located in Washington DC as well as across the country. Campaign consultants provide services for anything a campaign may need including fundraising, opposition research, public opinion polling, field, and compliance. With the wide variety of campaign strategists and campaign firms out there, our first piece of advice is to take your time.Posted on June 23, 2016 by Sophie Thurber
Figure out when it makes sense to add campaign consultants to your team.Posted on June 16, 2016 by The Campaign Workshop
Campaign consultants bring the knowledge, prowess, and skills to win
Campaign consultants can bring a wide array of experience and expertise to any political candidate, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign.Posted on May 05, 2016 by Joe Fuld
What Is the Difference between a Political Advertising Agency and a Traditional Advertising Agency?
As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising. We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences.Posted on April 21, 2016 by Joe Fuld
Ask Your Campaign Consultants These Questions - But Make Sure You Want To Hear The Answer
Campaign consultants are paid to answer tough questions. Throughout the course of any political campaign, it is sometimes the unasked questions that are the most important. A good campaign consultant, candidate, and campaign manager should approach these tough questions head on. Let’s walk through the ten important questions to ask your campaign consultant to get your campaign off to a good start.Posted on June 22, 2015 by Lizzie Kendrick
How Much of Your Digital Team Should be In-House vs. Consultants?
I recently sat on a panel at a conference about building your digital team. The conference was geared mostly towards political campaigns, but the topic got me thinking about what it means to build your digital campaign team overall—for political and advocacy campaigns, and also for organizations.
One topic we didn’t dive into much on the panel is how much of your digital campaign team should be in-house versus digital consultants. This will, of course, vary from campaign to campaign and organization to organization, but I think there are some general rules that can apply across the board.Posted on June 11, 2015 by Joe Fuld
Explore the Depths of Advocacy Research Options
Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.Posted on July 21, 2014 by Lizzie Kendrick