Why Do I Need Good Political Campaign Photography?

political campaign photography

Political Campaign Photography Shoots Are Worth the Money

Good political campaign photography is a must.

Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.

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Building Your Digital Campaign Team

Building Your Digital Team

How Much of Your Digital Team Should be In-House vs. Consultants?

I recently sat on a panel at a conference about building your digital team. The conference was geared mostly towards political campaigns, but the topic got me thinking about what it means to build your digital campaign team overall—for political and advocacy campaigns, and also for organizations.

One topic we didn’t dive into much on the panel is how much of your digital campaign team should be in-house versus digital consultants. This will, of course, vary from campaign to campaign and organization to organization, but I think there are some general rules that can apply across the board.

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Advocacy Research—Know Your Options

advocacy research

Explore the Depths of Advocacy Research Options

Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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Traits of a Good Political Consulting Firm

Good political consulting firm

A Good Political Consulting Firm is Hard to Find

Political consulting firms come in a variety of different shapes and sizes. Each undoubtedly has its own strengths, weaknesses and areas of expertise. However, regardless of the medium in which they specialize, there are a few traits that stand out in any good political consulting firm. Below is a general, but crucial list:

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Bill Redding and TCW's Excellent Adventure!

Bill Redding and The Campaign Workshop's Excellent Adventure

Welcome Bill!

We're very pleased to announce that Bill Redding is joining our team as a Senior Strategist.  For those of you who know Bill, you're no doubt already aware that his political experience and expertise are impressive.  For those of you who haven't yet had the pleasure of working with Bill Redding, here's a quick rundown of his excellent, pre-TCW adventures:

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Independence from Student Loans

Student Loans

Want independence from student loans? As we break for the Fourth of July, we have students throughout the country facing a greater burden of debt. This is an issue that not only affects students; it affects our economy as a whole. Yes, Congress should act to retroactively decrease the rise in student loan rates, but there is still more that can be done.

I run a business where collectively my eight employees have hundreds of thousands of dollars of student loan debt—that is the norm these days. To make matters worse, there is little as an employer that I can do to help them.

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