• Assessing Digital Saturation in a Political Campaign

    Jul 08, 2019

    Political Campaign

    How Can I know If My Political Campaign Has Reached Saturation

    A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience. 

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  • A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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  • What makes a winning digital ad campaign?

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Plan for a winning digital ad campaign

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • Email Campaign Management Quick Tips

    Jan 08, 2018 by Elena Veatch

    Email Campaign Management Quick Tips

    A strong email campaign management strategy makes for a winning email campaign 

    There’s no one-size-fits-all approach for an email campaign, but a solid email campaign management strategy can make all the difference for your organization or political campaign. Cultivating a fruitful relationship with your supporters takes time, planning, and strategy. Check out our email campaign management tips below to get the process started! 

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  • Sourcing Great Photos of Trump Without Breaking the Bank

    Jul 10, 2017 by Sophie Thurber

    trump photos

    Trump Photos to Up Your Digital Advocacy Game 

    Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

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  • Facebook and ActionSprout: Integration for Digital Advocacy

    Jul 06, 2017 by Sophie Thurber

    digital advocacy

    Digital Advocacy Integration for Action

    Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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  • Content Marketing For Politics

    Feb 08, 2016 by Joe Fuld

    content marketing for politics

    Content Marketing in the World of Politics

    In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

    That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.  

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015 by Shelley Rees

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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  • Advocacy Research—Know Your Options

    Jun 11, 2015 by Joe Fuld

    advocacy research

    Explore the Depths of Advocacy Research Options

    Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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