• What Is Digital Programmatic Buying?

    Feb 23, 2015

    programmatic buying

    Programmatic Buying Helps You Find the Right People, Wherever They Are

    There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

    What does programmatic buying mean exactly? 

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  • Measuring Conversions Across Devices

    Nov 13, 2014

    Measuring conversions across devices

    Measuring Conversions Across Devices Using Facebook

    Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.  Facebook's cross-device reporting enables advertisers to see how people are moving between devices before they convert into donors, supporters, volunteers, etc. Reaching supporters across multiple devices is incredibly important for digital advertising today and it’s not exactly groundbreaking that people are surfing the web on more than just their desktop computer. When you look specifically at Facebook, it’s even more apparent that people are checking their accounts on every device they have.

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld (he/him)

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • Code for Progress

    Jul 13, 2014 by Joe Fuld (he/him)

    code for progress photo

    Code for Progress Is Helping Make the Progressive Movement and the Tech Industry More Diverse

    Last week, The Campaign Workshop hosted a interview training event for Code for Progress at our office that included a stellar cast of entrepreneurs, TCW staff, and an amazing group of fellows that are about to take the job market by storm.

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  • Media-Buying for Online Advocacy: Networks vs. Publications

    Feb 03, 2014 by Sophie Thurber (she/her)

    Media Media Buying for Online Advocacy

    The Joys of Online Advocacy!

    Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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