Digital

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

Last week, The Campaign Workshop hosted a interview training event for Code for Progress at our office that included a stellar cast of entrepreneurs, TCW staff, and an amazing group of fellows that are about to take the job market by storm.