Digital Advocacy Webinar

Digital Advocacy Webinar Series

by The Campaign Workshop

We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction. This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

dictionary

Harnessing the Power of Negative Keywords

by Ben Holse (He/Him)

Do you know what a negative keywords are? As anyone who has ever used Google can attest, what comes up in your search is not always relevant to what you were actually looking for. Negative keywords are very specific words or phrases that you want to block from your target keyword list in an ad campaign to ensure that your ads will not be shown around those specific words. These words often share grammatical similarities to keywords you would like to target, but have a vastly different meaning.

programmatic buying

What Is Digital Programmatic Buying?

by The Campaign Workshop

There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

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Measuring Conversions Across Devices

by The Campaign Workshop

Recently Facebook launched cross-device reporting for Facebook ads, which will help in measuring conversions of all of an individual's devices. We have grown beyond just using desktops. Now folks are using multiple devices and advertisers and publisher are adjusting to connect with consumers.

Political Direct Mail in the Digital Age

Political Direct Mail in the Digital Age

by Joe Fuld (He/Him)

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

Code for progress

Code for Progress

by Joe Fuld (He/Him)

Last week, The Campaign Workshop hosted a interview training event for Code for Progress at our office that included a stellar cast of entrepreneurs, TCW staff, and an amazing group of fellows that are about to take the job market by storm.