Digital Advertising for Democrats

Digital programs are not a "set it and forget it" tactic. The organizations that get the best return on their digital investment are the ones actively monitoring performance, identifying opportunities, and making strategic adjustments in real time. If you’re working with a digital firm, that means learning to read a digital report with confidence and knowing which metrics actually matter for your specific goals.

When entering  the digital advertising world without any prior experience or  background in the field, one of the largest challenges you will face would be getting the hang of all of the digital advertising acronyms. Digital advertising has its own language DSP, DMP, CPM, CPA, CTR... What do all these ad terms mean?

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

Election meddling has made national news starting with the General Data Protection Regulation (GDPR), which took effect in Europe this summer. In response, many folks in the states took a look at their own privacy policies and laws surrounding political digital ads to see what they could do better to be more transparent. Companies like Google and Facebook created their own policies to verify users and target who was actually paying for political digital ads. Lawmakers in states across the country also started to pass laws to push for more transparency.