Digital Campaign Advertising

campaign advertising black birds perching on a green fence

Jul 16, 2020

Incorporating Geofencing into Your Campaign Advertising

Whether you’re running a political campaign or an advocacy program, geofencing can be an incredibly useful tactic within your larger campaign advertising toolbox. Geofencing is a method of targeting mobile ads to people within a tight geographic area.

Digital Campaigns: Group of people sitting around a table and using electronics

Apr 30, 2020

Digital Campaigns Work With Political Campaigns

Digital campaigns for political causes have come a long way since we ran our first one in 2003 for the League of Conservation Voters in Colorado. We created a pretty rudimentary animated flash ad of gas spewing out of a car driven by Pete Coors.

Woman smiling at phone - Political Campaign Ads

Mar 09, 2020

Political Campaign Ads: How to Get the Most Out of Digital Advertising

by The Campaign Workshop

Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

Mar 02, 2020

Native Political Campaign Ads

Native ads have become popular over the past few years, but can you use them for political campaign ads?

Woman looking at phone with social notification icons in the air

Feb 03, 2020

The Future of Political Campaign Ads

While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020.

Pink house in the background with a sheet of paper with a black money sign in the right bottom corner.

Jan 06, 2020

Political Campaign Advertising for a Tight Budget

Not every candidate has a large budget for political campaign advertising. Digital advertising is generally the most cost-effective paid media strategy, especially if you use self-serve platforms. With platforms like Twitter bowing out of the political space entirely, there is a lot of concern about running political campaign advertising online.

Aug 05, 2019

5 Things your Political Campaign Should Be Doing Digitally for 2020

by The Campaign Workshop

From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

Two people looking at phones to plan their winning digital ad campaign.

Oct 04, 2018

Winning Digital Ad Campaign: Plan First

by The Campaign Workshop

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

Jun 26, 2017

Political Data: Don’t Let Perfect Be the Enemy of Good

by The Campaign Workshop

One of the biggest benefits digital advertising can bring to a campaign is data. Unlike TV and mail, you can hone in on your targets, pay attention to metrics mid-campaign and adjust as necessary, and analyze what worked and what didn’t when the campaign is over.