• How Do Digital Campaigns Work With Political Campaigns?

    Apr 30, 2020 by Shelley Rees

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    How Digital Campaigns Apply to Political Campaigns

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  • How to Get the Most Out of Your Political Campaign Ads

    Mar 09, 2020 by The Campaign Workshop

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    Tips and Tricks for Getting the Most Bang for Your Buck on Your Political Campaign Ads

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

    Social Media

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  • Native Political Campaign Ads

    Mar 02, 2020 by Shelley Rees

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    How Do You Use Native for Political Campaign Ads?

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • The Future of Political Campaign Ads

    Feb 03, 2020 by Shelley Rees

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    What’s Next for Political Campaign Ads in 2020?

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • Political Campaign Advertising for a Tight Budget

    Jan 06, 2020 by Shelley Rees

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    How to Stretch Your Political Campaign Advertising Dollars

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  • What makes a winning digital ad campaign?

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Plan for a winning digital ad campaign

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • Political Data: Don’t Let Perfect Be the Enemy of Good

    Jun 26, 2017

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    Find the Right Mix When Using Political Data for Digital Advertising

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