• Incorporating Geofencing into Your Campaign Advertising

    Jul 16, 2020 by Sophie Thurber (she/her)

    campaign advertising black birds perching on a green fence

    Campaign Advertising Harnessing Geofencing For Digital Ads

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  • Digital Campaigns Work With Political Campaigns

    Apr 30, 2020

    Digital Campaigns: Group of people sitting around a table and using electronics

    Digital Campaigns And Political Campaigns - Better Together

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  • Political Campaign Ads: How to Get the Most Out of Digital Advertising

    Mar 09, 2020 by The Campaign Workshop

    Woman smiling at phone - Political Campaign Ads

    Political Campaign Ads: Tips To Get More From Your Advertising Spend

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

    Social Media

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  • Native Political Campaign Ads

    Mar 02, 2020

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    Native Political Campaigns Ads - How Do You Use Them? 

    Native ads have become popular over the past few years, but can you use them for political campaign ads? 

    What is native advertising exactly? 

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  • The Future of Political Campaign Ads

    Feb 03, 2020

    Woman looking at phone with social notification icons in the air

    Political Campaign Ads - What does the future look like? 

    While digital advertising is always in flux, in the past two years and even the last few months there have been a whirlwind of changes for political campaign ads and it’s caused some uncertainty in the industry. While we don’t have a crystal ball to see into the future of political advertising online, there are some pretty sure bets you’ll want to keep an eye on a couple of trends in 2020. Read on below to find out what we’ll be watching carefully in 2020. 

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  • Political Campaign Advertising for a Tight Budget

    Jan 06, 2020

    Pink house in the background with a sheet of paper with a black money sign in the right bottom corner.

    How to Stretch Your Political Campaign Advertising Dollars

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  • 5 Things your Political Campaign Should Be Doing Digitally for 2020

    Aug 05, 2019

    city skyline at night

    Political Campaign: 5 Tips, Get your Digital Ducks in a Row. 

    From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

     

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  • Winning Digital Ad Campaign: Plan First

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Winning digital ad campaign - start with a plan 

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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  • Political Data: Don’t Let Perfect Be the Enemy of Good

    Jun 26, 2017

    political data

    Find the Right Mix When Using Political Data for Digital Advertising

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