Person pointing at the campaign workshop building

7 Things Digital Consulting Firms Can Do For You

by Alice McLoughlin (She/Her)

These days, campaigns can hire a wide variety of consultants, specializing in anything from mail, phones, and general strategy. Digital consultants are one of those options, and many digital firms can wear multiple hats. As a result, there is a lot of confusion about what a digital consultant actually does. We'll break it down for you. 

advocacy campaign consultants

Do Nonprofits Need Online Advocacy Campaign Consultants?

by Ben Holse (He/Him)

Online advocacy and digital engagement can grow your movement and hiring an advocacy campaign consultant can help, but achieving real online advocacy results can be tough in both execution and budget.

campaign advertising black birds perching on a green fence

Incorporating Geofencing into Your Campaign Advertising

by Sophie Thurber (She/Her)

Whether you’re running a political campaign or an advocacy program, geofencing can be an incredibly useful tactic within your larger campaign advertising toolbox. Geofencing is a method of targeting mobile ads to people within a tight geographic area.

Digital Advertising Acronyms: Key Terms For Digital Campaign Ads

by The Campaign Workshop

When entering  the digital advertising world without any prior experience or  background in the field, one of the largest challenges you will face would be getting the hang of all of the digital advertising acronyms. Digital advertising has its own language DSP, DMP, CPM, CPA, CTR... What do all these ad terms mean?