Using Geo-Fencing Technology For Advocacy

Geo-fencing technology

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

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Facebook and ActionSprout: Integration for Digital Advocacy

digital advocacy

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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Digital Advocacy Metrics: Success by the Numbers

digital campaign metrics

Do Digital Advocacy Metrics Matter?

With all the folks out there doing advocacy, defining what makes a digital advocacy or lobbying campaign successful is not one size fits all. That's why digital advocacy metrics are important.

Every campaign will have a different set of goals to define what success means for their advocacy campaign. Every campaign (traditional or digital) needs to start with a conversation about what success really means. In advocacy, there are lots of markers for success. I’ve listed some common benchmarks for your campaign to shoot for below.

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Do I Need Digital Political Advertising?

digital advertising for politics

How and when should I use digital political advertising?

With digital becoming a word that is thrown about in everywhere from television to vacuum cleaners, what does digital political advertising mean for the campaign world? Is it necessary? How much should you focus your resources on digital political  advertising?

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Using Google Tools For Advocacy and Political Research

google tools

Using Google Tools For Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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Member Public Affairs Strategies to Remember

Member Public Affairs Strategy

Member Public Affairs Strategies to Remember

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

Membership Storytelling

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