• A Guide to Budgeting for Your Digital Advocacy Campaign

    Jan 21, 2019

    An image of piggy bank with money coming out of it's head

    Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

    read more

  • Sourcing Great Photos of Trump Without Breaking the Bank

    Jul 10, 2017 by Sophie Thurber

    trump photos

    Trump Photos to Up Your Digital Advocacy Game 

    Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

    read more

  • Facebook and ActionSprout: Integration for Digital Advocacy

    Jul 06, 2017 by Sophie Thurber

    digital advocacy

    Digital Advocacy Integration for Action

    Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

    read more

  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

    read more

  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

    read more

  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

    read more

  • Content Marketing For Politics

    Feb 08, 2016 by Joe Fuld

    content marketing for politics

    Content Marketing in the World of Politics

    In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

    That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.  

    read more

  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015 by Shelley Rees

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

    read more

  • Advocacy Research—Know Your Options

    Jun 11, 2015 by Joe Fuld

    advocacy research

    Explore the Depths of Advocacy Research Options

    Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

    read more

  • Digital Advocacy Webinar Series

    Apr 17, 2015 by The Campaign Workshop

    Digital Advocacy Webinar

    The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

    We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

    This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

    read more

  • Harnessing the Power of Negative Keywords

    Apr 06, 2015 by Ben Holse

    negative keywords

    Negative Keywords Can Help Prevent a Whole Lot of Confusion

    Do you know what a negative keywords are? As anyone who has ever used Google can attest, what comes up in your search is not always relevant to what you were actually looking for. Negative keywords are very specific words or phrases that you want to block from your target keyword list in an ad campaign to ensure that your ads will not be shown around those specific words. These words often share grammatical similarities to keywords you would like to target, but have a vastly different meaning. 

    read more

  • What Is Digital Programmatic Buying?

    Feb 23, 2015

    programmatic buying

    Programmatic Buying Helps You Find the Right People, Wherever They Are

    There is a lot of talk these days about programmatic buying and how digital advertisers use it as the primary way to buy digital advertising.

    What does programmatic buying mean exactly? 

    read more