Cost-Effective Mail Tactics for a Winning GOTV Strategy
There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.
After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. Dave Fleischer, the Project Director at the Los Angeles LGBT Center’s Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts.
1. What is a deep canvass and how is it different from a traditional canvass?
Canvassing Rural Areas: Door to Door Isn't the Same Everywhere
Canvassing rural areas present a unique set of challenges. While you want to canvass as many homes in these areas as you can, as grassroots canvassing is the most effective method of volunteer voter contact, you also want to do so in a way that makes sense for both you and your canvassers. Below are a couple of suggestions for overcoming the challenges of rural canvassing:
1) Open up your specs as wide as you can when pulling a list for sparsely populated areas in order to create the densest turfs possible.
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