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Facebook Campaign Strategy for Paid and Organic

by Joe Fuld (He/Him)

Facebook campaign strategy - can be frustrating,  but as you plan for elections you need a strategy to navigate and plan for paid and organic content, especially as Facebook continues to change their rules for targeting.

If Facebook stops running political ads. Person holding picture of megaphone with  text bubble

If Facebook Stops Political Ads - What Should Campaigns Do?

by The Campaign Workshop

Twitter announced that they will stop allowing political ads to run on its platform which has the potential to have further implications across the industry. Will other companies follow suit? Facebook has received a lot of flak lately from both the public and the government centered around political ads.

The word "Adware" spelled out in blocks sitting on top of a mobile phone.

Updating Verification on Facebook for Your Political Campaign

by The Campaign Workshop

Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them.

Three puzzle pieces being put together

Facebook Campaign Strategy for Political Candidates

by The Campaign Workshop

When you’re getting ready to run, one of the first things to think about is establishing a Facebook campaign strategy. No matter what level of office you are running for, Facebook is one of the most powerful communications tools modern-day political campaigns have.