Cost-Effective Mail Tactics for a Winning GOTV Strategy
There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.
Does My Campaign Need Political Mailers?
Should I be spending money on political mailers? It's the age-old question for any small- to mid-sized political campaign—how are we going to get our message out there and communicate with voters? Campaign mail is a highly effective and targeted communication medium. But do you actually need political mailers if you’re running a smaller campaign? While there's no one-size-fits-all answer to this question, below are a few of the things you should consider.
How to Get the Most out of Your Political Printing
Political printing services run the full spectrum. Whether you are printing direct mail, billboards, yard signs or any other type of campaign material, this post is for you. When it comes to quality and service, some political printers are fantastic, while others seem like you might find hamsters running the presses. Here are some tips for separating the worst from the best political printing services.
Political Printing: What To Look For In A Proof
So you send your final political direct mail file off to the printer and breathe a sigh of relief. Not so fast! Political printing is a much longer process than that. After you send off your final political direct mail file, the printer will send you back something called a print proof that you need to approve. A print proof is an exact mock up of what your piece will look like when it prints so its important you take the time to look it over carefully. If you don't like how your piece looks on the printer proofs, you won't like how it turns out when it's printed. Below are a few items to be sure to look for in your printer proof:
When Campaign Consultants Don’t Believe in Digital
It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.
Do Political Mailers Work for You?
As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.
What Does The Future Of Political Organizing Look Like?
We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.
More Innovative Political Direct Mail and Marketing Campaigns
We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!
How is the USPS Streamlining?
The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.