• What is Red Tag Political Mail?

    Dec 24, 2020 by Joe Fuld

    Stack of mail

    Red Tag Political Mail, Does Your Mail Qualify?

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  • Vote by Mail FAQs

    Oct 11, 2020 by Shelley Rees

    Woman looking at mail in ballot by a mail box

    What, Why, Who, When and How to Vote by Mail 

    A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.  

    What does it mean to vote by mail?

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  • Voter Turnout Strategies

    Oct 01, 2020 by Shelley Rees

    letters in the word vote hanging off a clothesline

    How to Prepare for Election Day with Voter Turnout

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  • Best Practices for Political Direct Mail

    Feb 17, 2020 by Elena Veatch

    Mailbox overflowing with mail on blue background

    Political Direct Mail Is Here to Stay 

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  • In-House GOTV Direct Mail Ideas for Any Political Campaign

    Oct 17, 2019 by Joe Fuld and Elena Veatch

    Black mail box open with mail stack showing

    Cost-Effective Mail Tactics for a Winning GOTV Strategy

    There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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  • What Some Campaign Consultants Get Wrong About Digital

    Mar 03, 2016 by Shelley Rees

    what campaign consultants get wrong about digital

    When Campaign Consultants Don’t Believe in Digital

    It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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  • The Future of Political Organizing | Grassroots Organizers

    Feb 25, 2016 by Ben Holse

    political organizing

    What Does The Future Of Political Organizing Look Like?

    We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.

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  • More Innovative Political Direct Mail and Marketing Campaigns

    Dec 10, 2015 by The Campaign Workshop

    political direct mail and marketing campaigns

    More Innovative Political Direct Mail and Marketing Campaigns

    We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

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  • USPS Streamlining

    Oct 26, 2015

    USPS Streamlining

    How is the USPS Streamlining?

    The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.

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  • Political Direct Mail and Election Mail Contingency Plan

    Sep 03, 2015 by The Campaign Workshop

    Political Direct Mail and Election Mail Contingency Plan

    Make Sure You Have a Back-up Plan for Your Election Direct Mail

    On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season. But realistically, it could happen, and we’re all wondering: what we would do if it did? How would your political direct mail or even election mail, like ballots or voter guides, get out on time if all systems were down?

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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