Cost-Effective Mail Tactics for a Winning GOTV Strategy
There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.
When Campaign Consultants Don’t Believe in Digital
It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.
As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.
What Does The Future Of Political Organizing Look Like?
We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.
More Innovative Political Direct Mail and Marketing Campaigns
We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!
The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.
Make Sure You Have a Back-up Plan for Your Election Direct Mail
On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season. But realistically, it could happen, and we’re all wondering: what we would do if it did? How would your political direct mail or even election mail, like ballots or voter guides, get out on time if all systems were down?
Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant
Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.
Be Sure to Get Your Red Tag on All of Your Political Mail
Although media consensus paints causes and candidates, blue for liberal and red for conservative, the USPS is color blind and regards all mail politically directed, motivated or otherwise, the same. However, when the USPS sees RED (tags) on mail, it acts quickly on ALL political mail!
Make All the Other Democratic Direct Mail Jealous!
“Nasty, brutish and short,” doesn’t just sum up Thomas Hobbes’ feelings about the state of nature – it also applies to the often-lonely life of a piece of Democratic direct mail. It’s tough to get noticed and stand out from the other items stuffed in the mailbox, and even if it does get noticed, it’s usually quickly tossed out and forgotten. Sad stuff if you’re a piece of Democratic direct mail. But your Democratic direct mail doesn’t have to exist in a Hobbesian nightmare (extra points if you’ve slogged through Leviathan). Here are a few tips to help your direct mail stand out from the crowd and avoid immediate relegation to the dumpster.
Everything You Were Afraid to Ask About Political Direct Mail Printing—Part 3
Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.
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