• Make Your Non-Profit Print Ad Pop

    Dec 23, 2019 by Ben Holse and Shelley Rees

    Rainbow slinky on a pink backdrop

    Best Practices for a Non-Profit Print Ad

    Whether it’s for Coca-Cola, AARP, or your local 4-H club, the goal of a print ad remains largely the same: get the reader to take an action. That action could be buying more pop, calling Congress, or raising a prize pig. To make that happen, you need to catch people’s attention and then clearly and concisely tell them what you want them to do. A print ad can be expensive, so make sure you’re getting your money’s worth. Below are a few of the best-practices we have used to create advocacy print ads for clients that make an impact. 

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  • Advocacy Campaign Testing for Nonprofits

    Dec 16, 2019 by Claire Regan

    blue backdrop with math equations with a wooden table with books and a blue pencil holder filled with pencils.

    Why and How to Always Do Advocacy Campaign Testing

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  • Can I Afford an Effective Digital Advocacy Campaign?

    Dec 09, 2019 by Elena Veatch

    A bunch of colorful balls surrounding a red block with a ball on top of it.

    A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

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  • Print Ads for Advocacy Campaigns - Do They Still Work?

    Dec 13, 2018 by Sophie Thurber

    Professional female photographer reading books in book store for inspiration

    Print Ads for Advocacy Campaigns - Do They Still Work? 

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  • Advocacy Strategies for Lame Duck Sessions

    Nov 29, 2018 by Joe Fuld

    Several tub animals hanging out on the edge of the tub with focus on the rubber ducky.

    Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals

    After election season is over, it’s easy to just want to pack up and go to the beach and shut off our political brain for a while. But across the country, as well of as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next, here are some suggestions for advocacy strategies for the upcoming sessions.

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  • Member Public Affairs Strategies to Remember

    May 16, 2016 by Joe Fuld

    Member Public Affairs Strategy

    Member Public Affairs Strategies to Remember

    Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

    Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

    Membership Storytelling

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  • Digital Campaigns and the Googlization of American Politics

    May 02, 2016 by Joe Fuld

    google for politics

    Digital Campaigns and the Googlization of American Politics

    Searching for answers on the web has become a fixture in our lives. Want to go to a movie? Search the time and showings. Buying a house? Search for listings. Interested in a candidate or a local issue? Ask Google.

    But when it comes to political and advocacy digital campaigns, why do many folks ignore tactics that drive search results for digital campaigns?  Why is the web relegated to an intern or volunteer instead of seen as a strategic tool?

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  • Digital Strategy: Using List-Matched Targeting

    Nov 23, 2015 by Sophie Thurber

    digital strategy

    Putting a List-Matched Digital Strategy to Work for You

    Over the last few years, digital strategy has become increasingly fine-tuned. We’re now able to target on a very granular scale. In particular, targeting individuals using a list and matching it to people’s footprint online has become a fairly standard, and very effective way to reach people in the digital arena.

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  • How To Stay On Campaign Message

    Oct 07, 2015 by Joe Fuld

    campaign message

    How to stay on message

    With the first Democratic debate quickly approaching, let's discuss the importance of a strong campaign message. Presidential debates are a great way to learn what to do and what not to do. Staying on message is an art form, whether you are in politics, advocacy or in business. Below are a few best practices for staying on message.

    Pivot, pivot, pivot:

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  • How Democrats Can Jumpstart Their Campaigns for 2016

    Sep 21, 2015 by The Campaign Workshop

    2016 Democratic Campaign

    How Democrats Can Jumpstart Their Campaigns for the Future

    Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

    1. Do a thorough self-assessment. Are you ready to run? Does your family support you? Does your community support you? Have you done your politics? These are important questions to ask and know the answer to before you even file to run. If you can confidently answer, “yes” to these questions, you are ready to jumpstart your campaign.

    2. Plan, plan, plan! The biggest mistake a candidate can make is failing to create a campaign plan. Your campaign plan should include a vote goal, budget, timeline, and message. Campaigns themselves are living, breathing animals once they heat up, but your campaign plan should pretty much stay the same.

    3. Focus on the right stuff. It’s really easy to get caught up in the back and forth of a heated race and allow that to throw you off course. The best Democratic campaigns stay focused on directly communicating their message with targeted voters and turning them out. Period. Everything else is just noise.

    4. Do the work. Running for office is hard. Doing what it takes to win is often even harder. Spending hours on the phone, asking for money every single day, is tough. Knocking on every targeted voters door is exhausting. But this is usually what it takes to win. The best way to jumpstart your campaign is to embrace the work and lean into it. You’re probably running because you want to represent your community—use this time to get to know them and ask them to join your campaign.

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  • How Does Candidate Recruitment Happen?

    Sep 07, 2015 by Joe Fuld

    How Does Candidate Recruitment Happen?

    Candidate Recruitment Doesn't Happen the Way You Think It Does

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  • More Innovative Marketing Campaigns

    Aug 13, 2015 by The Campaign Workshop

    innovative marketing campaigns

    Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

    Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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