Online Advocacy

Media Buying for Online Advocacy

by Julie Watson (She/Her)

Online advocacy campaigns are a powerful way to raise awareness, mobilize supporters, and influence decision-makers on a variety of issues and causes. Selecting the most effective types of digital media to use is essential for maximizing impact and engaging with your target audience.

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Advocacy Campaign Testing for Nonprofits

by The Campaign Workshop

No matter the size of your nonprofit, advocacy campaign testing should be a key component of everything you do digitally. Testing allows you to find out which tactic, message, strategy, etc., is the most effective in accomplishing your goal. Instead of relying on a hunch of what the best thing to do is—which we are often wrong about—tests allow us to find what really works.

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2016 Democratic Campaign

How Democrats Can Jumpstart Their Campaigns for 2016

by The Campaign Workshop

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

How Does Candidate Recruitment Happen?

How Does Candidate Recruitment Happen?

by Joe Fuld (He/Him)

Candidate recruitment in many places is a lost art form.  Contrary to the popular myth, someone from the DNC does not appear on your doorstep one day out of the blue and proclaim that you should be the next state rep. from Omaha. The majority of candidates who run for office are never formally recruited; they recruit themselves.

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More Innovative Marketing Campaigns

by The Campaign Workshop

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

Advocacy Strategies for 2015 and beyond

Winning Advocacy Strategies for 2015 and Beyond

by Joe Fuld (He/Him)

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it.

Campaign Toolbox Tips

by Joe Fuld (He/Him)

We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

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5 Things Every Nonprofit Should Be Doing Online

by The Campaign Workshop

These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.

Obama Innovations

Obama's Innovations Online and Your Campaign

by The Campaign Workshop

Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes.