Political Blog

Political blogs as a news source can seem very 2004, but finding local- and state-specific perspectives on politics and communications is hugely important—it can help you develop a much-needed local perspective. Here at The Campaign Workshop, we enjoy reading national- and state-based political blogs to learn about local politics in states across the country and stay up to date on cutting-edge campaign innovation (during breakfast or otherwise!).

In 2013, we started our political and advocacy campaign blog. The goal was to disseminate completely free information on campaign strategies and tactics to progressive political candidate and advocacy campaigns. And, most importantly, do it well. We wanted to help people win their campaigns at all levels of office regardless of how much money they had in the bank and whether they could afford our services of strategic consulting, direct mail or digital advertising. At the time, we were the only ones working in the political blogging space.

We started inbound marketing 3 years ago and now we advise other organizations and companies on how to do it in a fun and impactful way. My best tips for keeping nonprofit content marketing fresh is to get your team and customers involved. Blogging and other forms of content can get old fast if it is just one-person blogging (trust me!)