political campaign strategy

Political Campaign Strategy Tips -How to Run a Campaign

by Martín Diego Garcia (He/Him)

At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. While much of this may seem like common sense (and it is), it's crucial to bear with me, as many of these essential aspects are often overlooked during campaign development.

TCW top campaign strategy tips

How to Run a Political Campaign - Top Five Tips

by Ben Holse (He/Him)

Learning how to run a political campaign for the first time can be tough. Sure, there are some great resources online (such as the TCW blog!) that can provide insight. There are also tons of great trainings that can teach you the basic dos and don’ts and if you’re interested in learning how to run a political campaign, we strongly encourage you to attend one.

women holding vote buttons

Women Running for Office: A How-To Guide

by The Campaign Workshop

Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.

People walking in line on bar chart painted on asphalt -

Pollster Ben Lazarus: 7 Qs on State Legislative Races

by The Campaign Workshop

Pollster Ben Lazarus is currently the Director of Research Solutions at TargetSmart. He is a specialist in state legislative races and works as a principal pollster and analytics consultant for the New Jersey Democratic Assembly Campaign Committee, the Maryland Senate Democratic Caucus, and the Indiana House Democratic Caucus. We asked him 7 questions on polling in state legislative races.

Black glasses on a white backdrop

Political Campaign Website: How to Rank in Google Searches

by The Campaign Workshop

With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with.

Campaign_Manager
Neon green sticky notes with words, "yes" and "no" on them to symbolize the importance of prioritizing when running a political campaign
political scheduling

Political Scheduling Is an Art Form | Political Campaign Tips

by The Campaign Workshop

For any brave souls that have dared to take on scheduling for a political candidate or even on a professional level, you’ll truly appreciate this post. Political Scheduling isn’t easy—it’s an art form and not for the faint of heart or the disorganized. Most people think, “Well all you do is just put events on a calendar, so it can’t be too hard.” Well, truth is, it is way more complex than it appears.

GOTV

GOTV Resources Guide

by Joe Fuld (He/Him)