Political Communication

GOTV Direct Mail Ideas for Any Political Campaign

Oct 17, 2019 by Joe Fuld and Elena Veatch

Cost-Effective Mail Tactics for a Winning GOTV Strategy

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.

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Political Campaign Twitter Best Practicies

Mar 14, 2019 by Ben Holse

Political Campaign Twitter for Candidates

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Facebook Campaign Strategy for Political Candidates

Mar 11, 2019 by Claire Regan

How to Establish a Winning Facebook Campaign Strategy

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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Advocacy Strategy: Integrated Campaigns for the Win

Jan 10, 2019 by Elena Veatch

Mail and Digital Belong Together in Your Advocacy Strategy

The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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Sourcing Great Photos of Trump Without Breaking the Bank

Jul 10, 2017 by Sophie Thurber

Trump Photos to Up Your Digital Advocacy Game

Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

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Facebook and ActionSprout: Integration for Digital Advocacy

Jul 06, 2017 by Sophie Thurber

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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Get Out the Vote with Social Media: Digital GOTV

Oct 06, 2016

How to Use Social Media for Get Out the Vote

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Member Public Affairs Strategies to Remember

May 16, 2016 by Joe Fuld

Member Public Affairs Strategies to Remember

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out.

Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

Membership Storytelling

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Content Marketing For Politics

Feb 08, 2016 by Joe Fuld

Content Marketing in the World of Politics

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.

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Four Tips for Nonprofit Facebook Ads

Dec 14, 2015

Four Tips for Nonprofit Facebook Ads

Choose the Right Image for Your Ad

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.

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Digital Advocacy Webinar Series

Apr 17, 2015 by The Campaign Workshop

The Campaign Workshop Launches Digital Advocacy Webinar Series Sponsored by EveryAction

We are happy to announce that we are launching The Digital Advocacy Webinar Series sponsored by EveryAction.

This four part webinar series will cover advocacy topics ranging from digital ad buying, developing a winning advocacy strategy, and goal setting for digital advertising campaigns. The first webinar in the series will be on content marketing for advocacy campaigns.

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