Political Communication

In-House GOTV Direct Mail Ideas for Any Political Campaign

Oct 17, 2019 by Joe Fuld and Elena Veatch

Cost-Effective Mail Tactics for a Winning GOTV Strategy

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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Best Practices for Your Campaign Twitter Account

Mar 14, 2019 by Ben Holse

How to Leverage Your Campaign Twitter Account for Candidates

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Facebook Campaign Strategy for Political Candidates

Mar 11, 2019 by Claire Regan

How to Establish a Winning Facebook Campaign Strategy

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Building a Connective Advocacy Campaign to Move the Needle

Feb 04, 2019 by Elena Veatch

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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A Guide to Budgeting for Your Digital Advocacy Campaign

Jan 21, 2019

Digital Campaign Spending: What to Include in Your Digital Advocacy Budget

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Advocacy Strategy: Integrated Campaigns for the Win

Jan 10, 2019 by Elena Veatch

Mail and Digital Belong Together in Your Advocacy Strategy

The art of crafting a well-integrated advocacy strategy is akin to making a great book-to-film adaptation. When you find out a book you love will be made into a movie, you hope the story, characters, and message won’t be lost in translation across mediums. A good adaptation will capture the theme and boil the plotline down to its most important elements—after all, few among us have time to catch a twelve-hour movie (though I personally would be on board with a marathon re-cut of The Shining).

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Sourcing Great Photos of Trump Without Breaking the Bank

Jul 10, 2017 by Sophie Thurber

Trump Photos to Up Your Digital Advocacy Game 

Digital advocacy in Trump’s America means (for many of us) a near unending need for Trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

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Facebook and ActionSprout: Integration for Digital Advocacy

Jul 06, 2017 by Sophie Thurber

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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Get Out the Vote with Social Media: Digital GOTV

Oct 06, 2016 by Shelley Rees

How to Use Social Media for Get Out the Vote

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Member Public Affairs Strategies to Remember

May 16, 2016 by Joe Fuld

Member Public Affairs Strategies to Remember

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out. 

Here are some ways to use your membership to enhance public affairs strategies by turning them into member public affairs strategies.

Membership Storytelling

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The Top 5 Reasons to Include Political Mailers in Your Communications Program

Feb 29, 2016 by Sophie Thurber

Do Political Mailers Work for You?

As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

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