In-House GOTV Direct Mail Ideas for Any Political Campaign

Black mail box open with mail stack showing

Cost-Effective Mail Tactics for a Winning GOTV Strategy

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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Building a Connective Advocacy Campaign to Move the Needle

A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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Using Geo-Fencing Technology For Advocacy

Geo-fencing technology

Harnessing Geo-Fencing Technology for Advocacy

Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.

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Facebook and ActionSprout: Integration for Digital Advocacy

digital advocacy

Digital Advocacy Integration for Action

Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

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