Optimize Your Posting for Maximum Engagement on Any Social Media Platform
It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.
Make Your Facebook Video Ads Stand out on Newsfeeds
Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.
Social media campaign strategy - beyond the tweet. What else are Hillary and Donald doing on social media sites?
Social media campaign strategy has taken a more prominent role this campaign cycle than ever before. Everyone knows that trump tweets, but as Election Day gets closer and closer it’s time to take a look at what Hillary Clinton and Donald Trump are doing on social media websites. To help analyze each campaign’s social strategy, it’s helpful to start with the social networks they list on their websites.
Keep Everyone Committed To Nonprofit Content Marketing
We started inbound marketing 3 years ago and now we advise other organizations and companies on how to do it in a fun and impactful way.
My best tips for keeping nonprofit content marketing fresh is to get your team and customers involved. Blogging and other forms of content can get old fast if it is just one-person blogging (trust me!) The bottom line is, creating inbound content for a nonprofit whether it is blogging, Videos, infographics, podcasts or other forms of content is a team effort. It will only work if you get the whole team involved.
Over the summer, I attended a Twitter for Politics event (#twitter4politics) hosted by Twitter for people working in politics in the digital space. In addition to the great breakfast buffet and top-notch swag (#TweetfeetPolkaDots), the speakers had a lot of great insights into the best ways to use Twitter to improve your public profile. My favorite talk was with Senator Chris Murphy and Representative William Hurd. They talked about how they use Twitter to connect with their constituents beyond political issues. By starting a dialogue with voters on less polarizing issues, they found that they could have more meaningful exchanges with them overall.
Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.
