Targeted Communications

Nov 12, 2023

Member Communication: Make Membership Outreach Count

For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.

Jun 19, 2023

Media Buying for Online Advocacy

by Julie Watson (She/Her)

Online advocacy campaigns are a powerful way to raise awareness, mobilize supporters, and influence decision-makers on a variety of issues and causes. Selecting the most effective types of digital media to use is essential for maximizing impact and engaging with your target audience.

political direct mail: Drawing of elephant and donkey

Apr 29, 2020

Political Direct Mail: Partisan Differences in Campaign Mail

by The Campaign Workshop

As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really. Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail.

Mar 02, 2015

Tips for Better Member Communication

by The Campaign Workshop

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: