Do Nonprofits Need Online Advocacy Campaign Consultants?

online advocacy

Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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Tips for Better Member Communication

member communication

Make the Most of Your Member Communication

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: 

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Content Marketing for Nonprofits

Content Marketing for Nonprofits

Why Your Nonprofit's Approach to Content Marketing Is Wrong

The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words.  While repeating a phrase like “content marketing,” seems crazy, SEO has made keyword repetition throughout your content a necessity.

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Where Do I Get Voter Data for Democratic Direct Mail and Field Programs?

voter file

Good Voter File=Good Democratic Direct Mail

Most Democratic candidates should be able to get access to a good voter file, with some useful models, through your state party. (Depending on your state party’s rules, you may need to look for another source for some non-partisan city races and/or primaries.) Your state party file is likely your first and best option as a candidate – and uses many of the data sources below – but if that isn’t possible take a look at these firms. All of the descriptions are directly from the firms’ own websites.

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Media-Buying for Online Advocacy: Networks vs. Publications

Media Media Buying for Online Advocacy

The Joys of Online Advocacy!

Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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Republican vs. Democratic Direct Mail

Republican vs. Democratic Direct Mail

Republican and Democratic Direct Mail Differ Less than You'd Think

As a Democratic direct mail firm, we are asked all the time whether there is a difference between Democratic and Republican direct mail. The short answer is, not really.

Surprisingly, both sides use similar strategies to reach voters. While we don't agree on the content of the mail or on the union printing, from a creative and targeting stand point there is a greater difference between good direct mail and bad direct mail than Democratic and Republican direct mail.

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Micro Targeting: Advanced Targeting Is Key to Winning

Advanced Targeting Is Key to WInning

Advanced Targeting Tips for Your Campaign

Advanced targeting can be the advantage you need to win your campaign. Before we get deep into micro targeting voter modeling other advanced targeting,  let’s start off by defining targeting so that we are all on the same page. This is a basic rule for all campaigns: candidates, ballot, independent expenditure, etc. Targeting (sometimes referred to as micro targeting) is looking at your whole district or universe and then narrowing it down to the people you need to communicate with to win. Every campaign has limits - people, time, money or all of the above. Effectively targeting helps you use your limited resources as effectively as possible.

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Political Direct Mail Isn't the Dinosaur in the Room

Political Direct Mail

Political Direct Mail Isn't the Dinosaur in the Room

Not long ago, I was at a happy hour and someone asked me what I did. I ran through my usual, "I do political direct mail and online advertising for progressives," and the response I got was incredulity (always fun when one's livelihood inspires that kind of reaction): "Snail mail? Does that even work anymore?" So without further ado, I give you a defense of political direct mail.

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