• Member Communication: Make Membership Outreach Count

    Dec 14, 2020 by Elena Veatch

    lots of white chat bubbles member communication

     Member Communication Strategy: Tips to Amp Up Outreach

    For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them. 

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  • Political Direct Mail: Partisan Differences in Campaign Mail

    Apr 29, 2020

    political direct mail: Drawing of elephant and donkey

    Political Direct Mail: Republican and Democratic Mailers Have A Lot In Common 

    As a Democratic consulting firm, we are frequently asked if there is a partisan difference in political direct mail. The short answer? Not really.

    Of course, there are vast differences when it comes to message, but regardless of party, both sides use similar strategies to reach voters. From a design, creative, and targeting standpoint, there is little disparity between Democratic and Republican direct mail. 

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  • Do Nonprofits Need Online Advocacy Campaign Consultants?

    Dec 29, 2016

    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, an online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

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  • Tips for Better Member Communication

    Mar 02, 2015 by The Campaign Workshop

    member communication

    Make the Most of Your Member Communication

    Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips: 

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  • Media-Buying for Online Advocacy: Networks vs. Publications

    Feb 03, 2014 by Sophie Thurber

    Media Media Buying for Online Advocacy

    The Joys of Online Advocacy!

    Online advocacy, digital advocacy whatever you call it we love it. These days, it seems like the options for any given online advocacy campaign are boundless. Do you cookie target? Geo-fence? Maybe hang out in the world of IP zone targeting? There’s always something new and different, and it can be overwhelming. One of the fairly simple choices you can make when you’re thinking about an online advocacy campaign is whether you want to buy through a specific publication, a network, or some combination of both.

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