Video Advocacy

Advocacy Video That Won't Break the Bank

Mar 22, 2021 by Ben Holse (he/him)

Advocacy Video On a Budget

Advocacy video  is all over social media and across the internet. Video has really become an essential channel for leveraging support on an issue for nonprofits. It’s no wonder why, many advocacy organizations and nonprofits have supporters with compelling narratives, and video is a great medium for storytelling. But we’ve seen too many small or mid-sized nonprofits that still choose to avoid creating an advocacy video strategy because they have a limited budget. 

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Instagram a Political and Advocacy Campaign Tool

Jan 31, 2019

Instagram for Politics and Advocacy Telling Your Campaign Story

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

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Best Practices for Advocacy Video

Jan 17, 2019 by Ben Holse (he/him)

Creating an Engaging Advocacy Video that Showcases Your Issue

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Youtube Brand Lift Study Tool for Your Advocacy Campaign

Jan 14, 2019 by Claire Regan

YouTube Brand Lift: Measure The Impact of Video Ads

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Emotion Makes a Difference in Advocacy Advertising

Sep 21, 2017 by Elena Veatch

Why Emotion Beats Reason in Advocacy Advertising

Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

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