• Ultimate Guide to Get Out the Vote for Political and Advocacy Campaigns

    Oct 15, 2020 by Sarah Duska

    "Vote here" sign hanging outside

    Get out the vote (better known as GOTV) is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, advocacy campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote.

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  • Voter Turnout Strategies

    Oct 01, 2020 by Shelley Rees

    letters in the word vote hanging off a clothesline

    How to Prepare for Election Day with Voter Turnout

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  • GOTV Plan: 15 Get Out the Vote Myths Busted

    Oct 10, 2016 by Joe Fuld

    GOTV Planning: Let's Bust Some Myths!

    Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

    There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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